3 Tips for Success on Social Media

social media tips nottingham

social media tips nottinghamSocial media is an integral part of daily life for everyone, especially millennials. So it’s no surprise that businesses are expected to be online, active and engaging in order to win client business. With so many different social media networks and a whole host of faux pas that can be made, how do businesses keep on top of their social media?

1. Choose the right channels

This is an important one and should you get this wrong, it could ruin all your future efforts. Some businesses make the mistake of investing in too many social media channels too soon and so it’s important to establish just which channels you should be on.

The best method for choosing the most appropriate channels to use is to find out where your customers are. If your customers primarily use Twitter, then there’s no point in investing in Instagram or Pinterest. Once you’ve established which network your customers are on, you can begin planning out a social media strategy.

Start with just the one network and then branch out into another and another as you see fit. It’s important to ensure you presence on each network lasts so don’t rush the process.

2. Create a routine

Sporadic social media usage will not work in your favour. It’s important to make social media part your routine. Dedicate time in your daily or weekly routine to post on your channels. Assign time where you can check in, respond to questions and engage with fans.

The best tactic is to create a posting schedule. Implement some consistency with a model you’re confident you can follow. You need to work out how many times you want to post to each network and on which days of the week.

3. Use images

It’s a known fact that images on social media have a significantly higher interaction rate than a standard word-only update. This is supported by the image-first networks such as Snapchat, Instagram and Pinterest.

The idea that a picture speaks a thousand words is clear from the level of interaction seen on all networks but using any old image isn’t enough. Good quality images that have been carefully selected will go much further.

It’s important to use the right images that convey the message you want to send. It’s all too easy for pictures to give the wrong message. If you can take the time and effort to invest in well photographed and good quality images, your social media feed will look much better because of it.

Of course there are a million and one other social media tips out there but these three are what I consider to be some of the most important and a great starting point to help you achieve the ultimate social media success.

6 Common Blog Mistakes and How to Avoid Them

Blogs are the new communication tool for businesses. They’re the perfect opportunity for man-791049_1280companies to reach out to current and future customers, to spread their brand message and uphold their company message. The only issue with commonality of the blog is the scope for things to go wrong.

With so many blogs out there, it soon becomes clear who can and can’t. Today I’m going to share with you some classic blog mistakes and how to avoid them.

1. Your blog isn’t SEO optimised

SEO has become a buzzword in the recent years, but there is a fine line between being SEO obsessed and not paying it any attention. Optimising your blog for specific keywords related to your business is the best approach but don’t get too carried away.

2. Your blog isn’t collecting emails

Collecting emails is a fundamental of most websites. Communicating with current and potential customers is key to a successful marketing strategy. Email addresses are a precious commodity when connecting with customers and can be the difference between making a sale and struggling to meet targets.

3. You’ve published off-topic content

Every company has a purpose. It’s no good if a company that sells luxury hand-crafted soap and is a big believer in animal welfare starts blogging about social media marketing strategies. The content is irrelevant to the customers visiting the site. Off-topic content can be damaging to a blog and is likely to confuse website visitors.

4. Your blog isn’t connected to social media

Social sharing is one of the best ways for getting your content out there. By making it more difficult to share your blog posts on social media, you’re making it harder for your content to be seen. When it comes to installing social media sharing buttons, make them identifiable and easy to find.

5. You ignore blog analytics

On the one hand, don’t get obsessed with blog analytics but on the other hand, don’t ignore them either. Blog analytics are the only way for gauging how well your blog is doing. But analytics are also pretty important for telling you what doesn’t work and allowing you to steer your blog in a better-performing direction.

6. You rush your blog titles

Jumping the gun on your blog titles can be incredibly damaging. At the end of the day, they’re one of the most important aspects of a blog post – if the title is rubbish then people won’t want to read the rest. Spending a good amount of time on catchy, clickable, interesting blog titles is half the battle.

What is Content Marketing and Why Businesses Need to Start Doing It

Content marketing has become a buzzword in recent years and although most businesses know they should be doing it, it’s surprising just how many aren’t.

So what is content marketing?bag-1565402_1280

In principle, it’s a marketing technique where businesses create useful, relevant and sometimes technical content based around their expertise with the sole purpose of establishing themselves as an authority figure within a niche and drawing in business.

From its inception, content marketing, like all forms of digital marketing, has grown exponentially. Initially executed with blog posts, content marketing can include a whole host of different types of content including videos on YouTube, presentations on SlideShare, audio for podcasts and the increasingly popular infographics.

The next question is why do businesses need to start doing it?

The simple answer is keeping up with the competition.

In all business marketing, knowing what your competitors are doing and keeping pace is a large part of maintaining your clientele. When it comes to building a name and a brand, keeping pace is often not enough.

More importantly though, it gives your business a voice.

Boosting brand awareness should be a top priority for businesses. Content marketing is perhaps one of the best ways of doing this because not only can you create fresh, shareable content but you can establish yourself as an expert, encourage your customers to take action and keep your website fresh – all at the same time. It really is a win-win situation.

There are other benefits to content marketing than just giving your business a voice. If you name any globally recognised brand, I guarantee they’re doing content marketing and what’s more surprising is they’ll be doing it in a way no-one else is. Because content marketing is such a broad term and encompasses a wide range of formats, there is a lot of ideas to play with, the question is how restricted is your creativity?

So when it comes to assessing your marketing strategy, it’s important to consider the power of content marketing within your niche and what exactly it could bring to the table. With the business world becoming increasingly competitive, content marketing is one of the very few tactics that could make your voice heard above the rest.

4 Social Media Channels You Need to be Using

Running a business involves just more than a business idea and good clientele. Most businesses have an online presence of some sort, whether it’s a website, a blog, or both. But a website or blog alone is not enough. The digital world has become much more complex in recent years and with more content than ever, it’s important to make finger-769300_640your voice heard above the noise.  The most effective way of doing this is by using social media.

Twitter has become one of the most used social media platforms, easily rivalling Facebook. The unique angle of limiting each update to 140 characters means that each tweet counts. Businesses are now able to directly connect with fans and followers like never before, opening them up to a whole new way of promoting themselves.

As a rival to Facebook, Google+ was launched. An ideal platform for businesses, Google+ is the perfect platform for sharing content and engaging with followers. Despite the appeal of Twitter’s 140 character updates, Google+ has a more permanent appeal when it comes to sharing content – similar to that of Facebook. And if that wasn’t persuasion enough, Google+ is integratable with just about every application online, thanks to Google themselves.
Google+ is more than just a page where you share updates. It’s integrated with a number of Google’s other applications including Circles, Hangouts and Gmail but more importantly, all updates on google+ are indexed by the mass search engine Google, thus influencing search engine results.

All social media channels have been gravitating towards the power of pictures in recent years and Instagram has made a real breakthrough. Built entirely upon images, Instagram has become the go-to network for sharing brand and company message.

Perhaps the newest social media network in this list, Snapchat is fast becoming a tool for businesses to utilise and this is due to its users. The majority of Snapchat users are under 34 with the highest percentage falling within the 18-24 age bracket which means it’s one of the most effective communication tools for millennials – and it’s pretty fun too.

Do you have the time for all of this social media?

Social media is time consuming and to get the best results you want, you need to put time into it. Scheduling software can save you hours but there is still the process of creating and curating your content. If you’ve hit a brickwall with your social media marketing get in touch for a chat and let’s see what we can do together.